Podcasting has come a long way since its inception in 2004. What started out as a niche medium has now become a mainstream phenomenon, with over half of all Americans have listened to a podcast at some point. And with the recent introduction of new platforms and technologies, podcasting is only going to continue to grow in popularity.
Here are a few reasons why now is a great time to get yourself on a podcast!
1. There are more ways than ever to listen to podcasts.
In the early days of podcasting, people had to use iTunes or other dedicated software to listen to shows. Now, there are many different ways to listen, including on your phone, smart speaker, or even in your car. This makes it easier than ever for people to find and listen to podcasts.
2. Podcasts are becoming more professional and polished.
As the medium has grown, so has the level of quality. There are now many different companies and organizations producing high-quality podcasts on a variety of topics. This raises the bar for new shows, but it also provides a great opportunity for passionate amateurs to get noticed.
3. More people are creating podcasts than ever before.
There are currently over 750,000 active podcasts, with new shows launching every day. This means there’s room for all kinds of different voices and perspectives. Whether you want to talk about politics, sports, pop culture, or something else entirely, there’s an audience for you.
4. Podcast advertising is on the rise.
Advertisers are taking notice of the popularity of podcasts and are starting to invest more money in the medium. In 2018, podcast advertising revenue reached $479 million and is expected to grow even further in the coming years. This increase in investment means that there are more opportunities for podcasters to make money from their show.
5. Podcasting is here to stay.
Podcasting has been around for over 15 years and shows no signs of slowing down anytime soon. With its low barrier to entry and growing popularity, there’s never been a better time than now to be interviewed as a guest speaker.
