How to get more clients
Getting More Clients Series: How to Get More Clients Tip #18
How accessible have you made it for clients to reach you and how many hurdles do they have to jump to get there? PLEASE stop putting potential clients through hurdles to “prove” they are worthy enough to work with you. This is one egotistical set of marketing (the scarcity tactic) ... Read more
Getting Clients Series: How to Get More Clients Tip #17
Have you heard of HARO (Help a Reporter Out) HARO is one of many ways to secure media coverage from various media outlets by partnering with journalists and experts. Some of the benefits are:1. Be seen as an expert and thought leader in your industry2. Increased backlinks to help your ... Read more
Getting Clients Series: How to Get More Clients Tip #16
How much time are you TRULY investing in your business? So many times I see this with clients. They are upset that their business is not growing but they do not want to invest the time. They are just starting out and spending a handful of hours per week on ... Read more
Getting Clients Series: How to Get More Clients Tip #15
I mentioned before networking in your community, but now let’s talk about workshops.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Whether you elect to do FREE workshops so people can learn about your services or paid workshops, both can serve you to gain exposure and potential clients.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Here are things to consider:⠀⠀⠀⠀⠀⠀⠀⠀⠀1. Where do your clients go that you ... Read more
Getting Clients Series: How to Get More Clients Tip #14
Go where your clients are.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Now this may be obvious, but I see this all of the time and it is often forgotten.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀You spend all this time narrowing down who your ideal client is, you determined what your niche is, only to “hang out” in the wrong place.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀For example, let’s say ... Read more
Getting Clients Series: How to Get More Clients Tip #13
This is particularly important if you are new in business, offering a new product or program.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Have you done your market research?⠀⠀⠀⠀⠀⠀⠀⠀⠀Before investing everything into this new idea or business, be sure there is a need for this service.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Do not reinvent the wheel, unless of course you can see a blatant ... Read more
Getting Clients Series: How to Get More Clients Tip #12
Speak their language. How many times were you interested in a product or service, but the salesperson started talking and it sounded like gibberish?⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Maybe you were talking with a salesperson and they were talking so fast, your head was spinning! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀It is important that when you are speaking with your ... Read more
Getting Clients Series: How to Get More Clients Tip #11
When a potential client comes across your website, social media platform, or similar, be sure that there are easy and accessible ways to reach you.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Also, be sure there are different ways they can get started. Not everyone jumps to the investment right away, they want to get their feet wet ... Read more
Getting Clients Series: How to Get More Clients Tip #10
Don’t be afraid to be seen. While you are building up your business, it can be scary putting yourself out there. This is when the inner critic comes along and can really have you second guessing yourself. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀It is important to be consistent and show up.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀This does not mean that ... Read more
Getting Clients Series: How to get more clients tip #9
Everyone is talking about VULNERABILITY and it is spreading like wildfire in businesses and across the globe. (Think about all the reality TV shows, live videos, etc) Allow yourself to be vulnerable and let others see the real you. In today’s society, people are looking for a connection. It is ... Read more
Getting Clients Series: How to Get More Clients Tip #8
I have always believed strongly in service overselling.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Let your clients get a feel for what you can do with them and begin with a simple conversation.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀This does not in any way mean doing the work for free, but simply having a genuine conversation from the heart because when you care ... Read more
Getting Clients Series: How to Get More Clients Tip #7
The good ole fashioned #elevatorpitch ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Know your services and what you offer in a succinct and unified offer that appeals to your ideal client in a way that it just rolls off your tongue effortlessly. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Who do you serve?⠀⠀⠀⠀⠀⠀⠀⠀⠀What problem are you solving?⠀⠀⠀⠀⠀⠀⠀⠀⠀What is the benefit of working with you? ... Read more
