Calling all Queen Coaches who are DONE undercharging for their royal expertise! 👑💰
If constantly worrying about rates, imposter syndrome, and undervaluing yourself is leaving you feeling like a purposefully poorer princess…then it’s time to command the abundant coaching empire you deserve.
Because let’s be real – when you’re not charging premium prices that reflect your majesty, it cheapens your brand AND keeps you from living your wildest luxury lifestyle dreams.
But pricing your coaching services for maximum profitability doesn’t have to be an overcomplicated mind puzzle. With the right strategic pricing plan, you can implement fees fit for the Queen Boss you ARE!
Here’s your comprehensive guide to pricing coaching packages that leave you Unapologetically Prosperous. Just try not to go too berserk splurging on Louboutins after this! 😉
Forget Discounting Mindsets One of the biggest pricing mistakes coaches make is dealing in discounts before they’ve established themselves in the minds of clients. When you prematurely discount your offerings…
NEWSFLASH: That literally trains clients to undervalue YOU!
Chronic discounting conditions prospective dream clients that your normal prices are a rip-off unless they get a deal. So they forever perceive your services as overpriced instead of a remarkable investment worth paying a premium for.
Consider this tough love: Delete discounting from your mindset and business entirely. If you provide copious amounts of value with your coaching, clients will happily pay your full, confident rates!
Raise Your Rates Regularly One of the quickest ways to start elevating their pricing power?
Make it a ritual to consistently raise your rates every 3-6 months, even if it’s just small incremental increases.
Why?
Because it trains the universe, your clients, and most importantly – YOURSELF – that your value as a high-level coach grows over time.
As you refine your skills, deepen your expertise, and expand your content/program offerings, it’s only natural your rates inflate too!
Just be sure to inform current clients of any upcoming rate hikes well in advance as a professional courtesy. This allows them to lock in their current coaching package if they want.
Package Up Luxurious Offers While projecting elite 1-on-1 rates and getting high-end private clients is the ultimate cash energy…having lower-priced packages available is still crucial. Why? Because it creates multiple entry price points and allows people at all different chapters in their lives, to experience your coaching at various investment levels!
Most coaches will bundle their offerings into 3-4 primary packages:
- Self-Study Course: Passive income from a comprehensive digital course teaching DIYers your signature framework.
- Premier Group Program: Higher mid-range option for group coaching along with select 1-on-1 access over a multi-month period.
- Private 1-on-1 Elite Coaching: This is your ultra-premium, high-end coaching container for maximum access, exclusivity, and personalization. Command top dollar for this level of white-glove service!
- Other Add-Ons: Day Rates, VIP Intensives, Masterminds, and Done-For-You Services. Get creative with unique bespoke experiences for extra revenue streams.
Now of course these packages will have ascending investment costs scaling from basic to ultra-premium. But providing divine options at every level creates a sales funnel of stealth indoctrination for future high-end clients!
Master The Art Of Value Conveyance At the end of the day, your ability to confidently price your coaching in the multiple six-figure range depends on how strikingly you convey the immense value of your services.
Because the truth is, the right dream clients aren’t making purchasing decisions based solely on your rates. No, they’re basing it on the level of RESULTS they can expect by coaching with someone of your caliber!
So get masterful at conveying the prestige and distinction of working with you through your copy, storytelling, imagery, testimonials, and overall brand identity.
Paint the transformative journey clients will experience while highlighting all the stellar bonuses and opportunities you provide. Help them visualize themselves enjoying the six-figure business, hedonistic luxury lifestyle, and glorious success you’ll help them attain.
Do this with opulent artistry, and you’ll subconsciously convey that your premium coaching is worth every last designer dime!
Bonus Tip: Add Rays of Prestige
Want to shortcut your way to instantly elevate your irresistibility AND ability to charge ultra-high-end fees?
It’s simple…anoint yourself as the Top Tier Empresses within your niche!
Some quick ways to gild your brand in elitist opulence:
- Certify yourself with an official credential or designation
- Appear on podcasts or get featured in prominent media outlets
- Publish a book, even a short digital book, to establish authority
- Create a luxurious in-person retreat, workshop or group experience
- Join or establish a high-end mastermind group for your elite clients
The more you accumulate elements of selectivity and prestige around your brand, the more you can charge aspirational premium pricing for your services!
So don’t view yourself as a garden-variety coach, my radiant Empress. You are a rarified Coaching Royalty whose genius and expertise command top dollar from those privileged enough to experience it!
Adopt these mindset and strategy shifts around your rates, and you’ll be astonished at how quickly the coaching clients you desire will joyfully invest in you without objection.
It’s time to get paid like the illustrious, abundant Goddess CEO you were born to be.
What are you Queening over next?
Are you ready to take your business to the next level and build out your financial empire?
Let’s set up a complimentary call and I will let you know about our VIP day where you can have all of this mapped out in one day from the comfort of your own home!
