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10 Best Practices to Create Engaging Social Media Content

Hours spent examining, dissecting, and ultimately producing compelling content to help you achieve whatever content marketing goal you may have. You will most likely need to contribute just as much time (if not more) promoting your content than producing it... 

...but are you doing it effectively and efficiently?

1. Headlines are everything
Write sensational headlines that help your social media posts to be more profitable on social media. You can also write a new headline particularly for distributing your content on the social media platform of your choice. 

2. Embrace the visual
Don't only share a branded “featured image” attached to your post, but also, share individual image concepts for each main point in your content. Share it when you frequently post them to your social media account.

3. Choose right platform
It is highly essential to get acquainted with the major social media platform(s) your target audience uses, but repetition and just “dumping” content across all channels is not ideal.

4. Use customization options provided on the platform
Use the customizable post options on each form of social media. Customization mainly includes the headline. Every marketer and social media user are fighting to grab the user’s attention. Therefore, the more optimized your post is for a certain platform, the more powerful your social media advertisement will be.

5. Share at the right time
For supreme engagement, the content you are distributing must reach as many individuals as possible. This allows you to go where the crowd is and when they are online and active.

6. Don’t be afraid to post multiple times
With various images and multiple titles for your posts, you can connect with your fans without them even recognizing a link is pointing to the same content you posted before. 

7. Ask relevant questions
Encourage social media users to connect with you. Doing so increases the chance of engaging with your content. 

8. Nothing is free
Paid Social traffic is mainstream, which means that you can pay ads that push your content into their social media news feeds, where visibility is ensured.

9. Leverage communities for exposure
Become an engaged member of related communities. This enables you to create exposure to your content to a targeted following of social media. LinkedIn alone has more than a million users!

10. Leverage and learn from other content creators
There are groups such as Viral Content Buzz, Social Buzz Club, Triberr and whose sole objective is to bring content creators together and enhance your social media advertisement.

Social media are powerful (mainly free) tools available to the public. Nevertheless, most content marketers neglect to use them to their full potential. By using one, several or even all of these 10 best practices to promote your content, you will be equipped to multiply your traffic website from social media.

Always be Yourself

For more information with regards to promoting your blog content, creating a social media strategy, and building a consistent message: visit to take your social media presence to the next level.

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