Have you ever thought about what the colors on your website mean? 

Color holds tremendous power over our moods and emotions. Let us get familiarized with the context of this article. Since color is universal, you would surely need to know where you should use these color suggestions that will be discussed in this article. When, where, why and how should the use of color be implemented? We'll be talking mainly about the color design of a site, which involves the tint of headline type, backgrounds, hero graphics, buttons, borders, and popups.

Color psychology is the science of how color affects human behavior. There is a lack scientific data to prove every claim, but that alone is no reason to disregard the intense and unarguable effect that color has on individuals.  Using the right color is the right way to go. However, color is a complicated thing. It needs to be employed in the right way, at the right time, and for the proper purpose, and with the right audience.

Here are some color tips and tricks that will increase your site conversions:

1. Women tend to stay away from gray, orange, and brown. They prefer purple, blue, and green. The sociological contrast between color preferences is a study unto itself. 

Most people assume that the most loved color among females is the color pink. That is far from true. Merely a minute amount of women chooses pink as their preferred color. Therefore, while pink may insinuate womanhood in color psychology, this does not imply that pink is expressly pleasing to all or even most women. Use colors other than pink. As mentioned earlier in this section, try blue, purple, and green and you will enhance the attraction to your e-commerce website to potential female buyers. That may also, in turn, increase your conversions.

2. If men are your target audience, you should stay away from purple, orange, and brown. Rather, use green, blue, and black. These colors are typically correlated with males.

3. Blue: one of the most commonly used colors, with good reason. Many like blue. It is a color of trust, peace, order, and loyalty. Blue induces tranquillity and peace. It's often characterized as calm, serene, safe, and orderly. There is a mutual understanding of the psychological influences blue has on people. Blue's subtle yet powerful message of honesty and serenity is valid. Use blue to your advantage on your site and capture pages.

Hint: The world’s biggest social network is blue. This company's core values are transparency and trust. This choice of colors is probably not an accident.

4. Yellow serves as a warning. This might be why yellow is used for, traffic signals, and wet floor signs. It seems odd, though, that some psychologists argue that yellow is the color of happiness. 

5. The color green is perfect for environmental and outdoor products. Possibly the most natural color connection is green. Green is an inherently chromatic symbol for nature itself

6. Orange can create a sense of haste or desire. Orange can also be used as the “fun” color. It helps to incite physical activity, engagement, and determination. This can be the reason why orange is used massively by sports teams and children’s merchandise companies.

7. Black combines a sense of extravagance and value. The more mysterious the tone, the more lux it seems. Black exudes elegance, sophistication, power, which is exactly what luxury stylists and high-end e-commerce website want you to experience.

8. Use bright colors to highlight your call to action on your site. In strict testing conditions, the best colors for calls to action are bright primary and secondary colors – red, green, orange, yellow.

9. Don’t underestimate white. However, color theorists cannot agree on whether white is even a color or not. It actually shouldn't matter whether it is or not. What's interesting is that the liberal use of white space is a powerful design feature. Take, for example, one of the most popular websites in the world: Google.

The world wide web is an unusually colorful place, and there is a lot that can be achieved by using color in general in the right way, at a determined time, with a targeted audience, and for the right purpose.

So, the bottom line is: use the right colors, and you win.

What color scheme does your website have? Have you noticed anything that may coincide with what was covered in this article? 

If you need help with your Website Makeover, the design team at Virtually Empowered will not only find the right colors to attract your audience, but create a unique brand that makes your business stand out on it's own.

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