While social media marketing is the latest marketing frontier, email lists remain the best way to communicate with your customers. Email provides the best ROI in terms of selling to your customers, even beating popular social platforms. Before you can explore email marketing, though,you need to build an email list. Here are some ideas to help you get started and keep your list growing.
1. Create great email content
Content is always number one. If you want to build a dedicated audience that respond to your pitches, you have to give them valuable content in return. A large part of building an email list is making promises; your content is where you deliver on those promises. If you do a good enough job, people will be eager to join your list and stick around.
2. Build a website
There are two reason websites are very important to your email list: 1. Your website is a great place to promote your email list, and 2. Your website is a place for leads to gather and learn more about your business. Without a website, you’re probably going to have a hard time getting people to sign up for your list.
3. Promote your email list on your website
If your email list is your main focus, your website should be funneling leads toward a call-to-action to provide their email. Even if it isn’t your main focus, there should be a CTA somewhere that allows visitors to easily join your email list. That way, when you promote your website, you’ll also be promoting your email list.
4. Create great website content
While you’re working on your website, be sure to hold that website content to the same standard as your email content. This is especially important if you have a blog. Your audience will respond to valuable content wherever it is. They’ll also walk away if they sense you’re just trying to sell them something. Give them a reason to trust your email list.
5. Build a social media account
If you don’t already have at least one social media account, you probably shouldn’t be worrying about an email list just yet. At any rate, be sure to include CTAs for your email list (or whatever your email list is offering) on your social media profiles.
6. Create great social media content
Are you detecting a theme yet? Your social media content, website content, and email list content should not only all be great, but they should work together to build your audience and move your leads toward conversion.
7. Advertise on social media
Good old advertisements still works, you just have to know how to use them. Facebook ads are particularly useful since Facebook is great at targeting your audience, but other social platforms can be useful as well. Just create ads that let people know what your email list can provide to them.
8. Make an offer
You can offer discounts and deals, but some of the best offers are things you can provide for no cost other than your time. People will join email lists that promise them exclusive information, ebooks, and other resources that you can create for free. The key is to know what your audience actually wants (hint: they don’t want your product, they want the benefits of your product).
9. Hold a contest
People love free stuff and, as long as the entry fee is low, they’ll enter a contest for a chance to obtain said free stuff. Since you’ll only be asking them for their email address, the entry fee is essentially zero. Just be sure to offer a prize that gets your audience’s attention.
10. Get out of the office
While digital marketing is certainly the way to go these days, face-to-face marketing still works. If you see any offline events that interest you, consider attending and networking while you’re there. It’s more work for what will probably be a smaller number of leads, but the quality of those leads will be far higher than any anonymous email address. At the end of the day, quality makes more sales than quantity.
I know sometimes it is easy to be bogged down by the day to day tasks, that it can feel like this is just adding more things to your to do list. If you feel that you could benefit from a "done for you" service - I would love to hear your comments below.
I am in the midst of building a full 30 day list building product where we do ALL the work for you. It is something that I know my clients will really love, because who does not want an amazing email list?
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